Balance Triangle – Wellness in Perfect Proportion
Balance Triangle is a wellness initiative based on one simple truth: balance is personal. The visual identity is built on the idea that each person has their own unique “triangle” — the relationship between sleep, nutrition, and physical activity.
At the heart of the logo is a triangle with a dynamic line that can tilt left or right — a visual metaphor for what happens when one part of the wellness triangle is off balance. This subtle movement captures the essence of the brand: balance isn’t static, it shifts, adapts, and evolves.
Through clean geometry and a modular system, the branding reflects the ongoing journey to find harmony. It’s calm, precise, and flexible — just like wellness should be. It’s not about being perfect. It’s about finding your balance.