Washing your car isn’t everyone’s favorite chore. But when your car is dirty, you tend to feel slightly unclean yourself. Our goal was to transform the branding and look of this car wash place into a fun, friendly and fresh experience. First thing, was to give it a name with a dual and fun meaning: Cartiv (ice-pop in Hebrew). It not only does good for your car, it is also extremely fresh, just like washing your car, and upgraded the brand from a car wash place to a car freshening place. From that point on, creating the visual identity was just as fun and refreshing.