A story of 2 women with a dream of building a catering business with a female touch. They were very proud to tell me their story of their clients’ reactions, enthusiasm and praise following every event. And that’s how we came up with the name “Food Story” and the slogan to follow “Everyone will talk about it”. The next step was to design a logo, that with a slight twist, will convey the message of both “food” and “story”. The graphic language? We had all the inspiration we needed, as a simple glance and a taste of their dishes was enough to get our creative juices flowing.