In Your Hands
Shaking a crying baby is a difficult and unpleasant subject, yet it is extremely important. We had to take an extra sensitive approach to the branding process of this unique organization that brings this sensitive subject to parents’ attention. We created a new name “In Your Hands”, that summarizes the message itself, a simple and emotional logo and brand language that would encapsulate the balance between the difficult issue itself, and the positive message the brand needed to convey.