A dove carrying an olive leaf is a good old symbol of the much sough-after peace. But what happens when olive oil becomes a platform for a message of hope, peace and collaboration?
We had the pleasure of working on this unique project, which has exceeded our expectations when it generated much buzz in the media. Our job was to take the smart play on words produced by the copywriter and design it in a way that would convey the moving message, while standing out on the store shelf.