Branding and visual language for the Asia Institute, connecting Israeli businesses and investors in Asia and China, and vice versa. Our mission was to provide a sense of a business entity on the one hand, as well as a place that is familiar with and understands the Asian tradition and its implications in the business world on the other. Another challenge was to connect the branding with the Institute's second arm, the Asian Language School. We did this mainly in the process of characterizing the institute’s new website.