Opening a restaurant is challenging enough, branding one is sometimes twofold: you need to give it meaning, it needs to convey a message, it needs to shape and portray the owner’s vision as well as accompany them throughout its arduous journey. The lovely Zaks, sent us on a mission to create a bistro type atmosphere, mixed with the feel of a high-end bakery, all using one visual direction and a limited budget. The result: a simple, rustic and appetizing visual identity, using a minimal color palette and basic materials.